Comic Con: Heroes & Villains’ SDCC Booth Will Emulate A Battle Damaged Xavier Institute

X-Men fans will have plenty to look forward to when Heroes & Villains arrives at San Diego Comic-Con 2026 with an immersive Marvel-themed booth that puts mutants front and center.

Located at Booth #2329, the exhibit transforms the space into a battle-ravaged Xavier Institute inspired by the upcoming film Avengers: Doomsday. The environment gives attendees the feeling of stepping into the aftermath of a major Marvel conflict, creating a fitting backdrop for one of the convention’s biggest Marvel displays.

The X-Men are a major focus of the collection, with Heroes & Villains offering officially licensed apparel and accessories celebrating Marvel’s iconic mutant team. Fans can also pick up San Diego Comic-Con exclusive graphic tees and hoodies inspired by the historic first comic book appearances of the X-Men, alongside designs honoring Doctor Doom, the Fantastic Four, and the Avengers.

Beyond the mutant-inspired merchandise, Heroes & Villains is bringing together some of pop culture’s biggest franchises under one roof. The collector-focused lifestyle brand, produced by Bioworld Merchandising, will also feature officially licensed products from both Marvel and Star Wars, giving convention attendees even more exclusive collectibles to explore throughout the show.

For X-Men fans eagerly awaiting the next chapter of Marvel Studios’ growing mutant saga, the Heroes & Villains booth looks to be one of the convention’s must-visit destinations.