1974 Frames of LOGAN viral campaign kicks off with first and last frames from final trailer.

LOGAN director James Mangold and star Hugh Jackman have revealed the first and last frames from the upcoming trailer. The images are part of a 1974 Frames of Logan viral website campaign which allowed 1,974 people to receive a postcard in the mail, each with a new frame.

The idea is for fans to post the images on Twitter using the hashtag #OneLastTime, creating hype and general awareness.

20th Century Fox plans to release the trailer when all images are posted online. Of course that might not happen with so many people, but that’s the original plan.

Well I got my postcard. I feel special! Frame 1 of 1974! #OneLastTime pic.twitter.com/rbMDwCZ4Fo

— Mangold (@mang0ld) January 12, 2017

Frame 1974 of 1974 LOGAN #OneLastTime #Postcard @WolverineMovie @20thcenturyfox pic.twitter.com/AU6sKKQYi4

— Hugh Jackman (@RealHughJackman) January 12, 2017